Simon Sinek is the author of “Start With Why”. He understands that we make decisions based on our emotional response more than our rational response. He gives great insight into how great leaders and organizations tap into this when they focus on their purpose and let that shine through in their products, the way they relate to customers, and how they do what they do. Come have breakfast with Simon and leave inspired and armed with the right arguments for why you should fight to keep your personal and organizational aspirations at the center of the conversation. We instantly recognized that Simon was talking about exactly what we found was the key to success amongst our clients – purpose – what it is, and why it works.

-- Unknown